So we here at Dragon Creative have had an interesting
week. Hang on to your hats because we
are going to talk about business cards again.
We received a call early January asking if Jon could meet up
with a client to discuss designing a business card for him. In the meeting the client had the usual
things to say “my card has to be different” and “I really want it to stand out”
were two of the phrases covered in the meeting.
While this is not very hard for the creative end of our team
to develop a new logo and/or feel for the customer there are some decisions
that the customer will always end up making for the creative. These are the true challenges to a
designer.
When the designers at Dragon Creative are given free range
to develop, we are able to produce bar none the best product (design work) available. We pride ourselves with this. It is called “The Dragon Standard”. However the customer is always right we
believe that, and firmly and stand by it.
So when our customer is very hands on throughout the creative process the
product can sometimes suffer. So is the
customer always right?
Perhaps this is a conundrum that will not be solved here on
this blog but it is defiantly an ongoing issue for any graphic design company. The design team after some lengthy
conversations was able to persuade the customer to go with the design that was
cleaner and sharper rather than their own bar napkin sketches, and the day was
saved. The final product has been
approved and the cards are going to print this week. Another satisfied Dragon Creative customer
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