New Logo For You

This week on at Dragon Creative we did some design work for a local entrepreneur opening a chain of Greek restaurants. We got a lot of artistic freedom from our customer at the start of the process and we were very happy about that!

The gentleman informed us of a few things he would like on his logo and we were off!  Rachel started off with some great drawings that had tons of personally.  The cartoons really jumped out at you and made you want to go in and grab some delicious chicken. 

We wanted to find a font that really was bold and represented the logo well.  Sounds simple right?  Well it did take some time and it was more challenging than even we originally anticipated.  After searching through and screening we found the font that really complemented the logo well.

Now as stated earlier the customer gave us a lot of artistic freedom to create the logo for him.  This actually presented its own set of challenges.  We had to actually ask quite a few qualifying questions so that we did not design in the totally wrong direction with the new logo.  No big deal here at Dragon Creative we were happy to do it.  (It is after all the Dragon Standard).

So we have told you about two entirely different customers, one that was very hands on though the creative process and one that was very hands off. 

What one would you prefer?

Next week we are going to talk about different fonts and where they work well and why.  Below is the logo we created for the Greek restaurant.  

Tell us what you think!